Pureology Hydrate Soft Softening Treatment 200ml

When your hair is drier than the back lawn in January, when it’s more brittle than your patience with a 4pm meeting on a Friday, there’s the Pureology Hydrate Soft Softening Treatment. This moisturising, caring mask is made with shea butter and almond oil, and it’s set to bring a touchable softness back to your hair. You can expect added shine and a longer-lasting colour, too. Love all that. 

• Treatment for dry hair
• Softens and hydrates
• Protects against colour fading 
• UV filter 
• Vegan and cruelty free
• Fruit, rose and amber scent
• 200ml

So you’ll know that Pureology is a completely vegan line of haircare, aimed at coloured hair. This mask is aimed at dry hair that’s feeling a bit brittle. If all those elements are sounding familiar, this treatment has your name on it. 

This mask takes the place of your usual conditioner, so wash your hair as per, then squeeze out some water (this will help the mask penetrate better). Apply a 50-cent piece amount to your hair, focusing on the lengths and ends, then wait for five minutes or so. Rinse, and follow with your usual leave-in conditioners and styling products. 

Key ingredients: